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It involves creating and sharing content on various social media networks to achieve marketing goals.
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Interacting with followers, responding to comments, messages, and mentions to build relationships and foster a community around the brand.
Analyzing data and metrics provided by social media platforms to understand audience behavior, measure campaign performance, and refine strategies.
Establishing and nurturing a loyal customer base by creating groups, forums, or communities centered around the brand or specific interests.
Running paid advertising campaigns to reach specific target audiences based on demographics, interests, behaviors, etc., using platforms’ ad tools.
Using social media as a platform for customer inquiries, feedback, and support, providing timely responses and assistance.
Developing engaging content such as posts, images, videos, stories, infographics, and blogs tailored to each platform’s audience and format.